Artnimal is a company founded with the objective of bringing together artists from the photogrpahy and painting fields who share a passion: animals.
The project started in 2016 and by 2018 they felt they needed to take their business to the next level, so they decided to completely redo their branding, for which they contacted me.
I helped them build a solid identity, very recognizable and easy to apply over any kind of surface, color, etc.
The logo is based on an upside-down A, which ends-up forming the head of a deer. In this way, the brand's name and the topic of its activity come together in a very simple image, which is easy to identify.
The colors try to convey the feeling of wild nature through brown hues, close to those which can be found in the savannah or in the soil of any kind of landscape.
The appliability of the logo over almost anything was a key point for Artnimal. It was granted thanks to the monochronomy of the logo and its simplicity.
A series of merchandising items were developed: bags, mugs, pencils, pens, notebooks, etc.